September 2025

Consultancy work is the life blood of academia

I have heard several jokes about academia as a thankless job. My favorite one is ‘Why did the hair dresser divorce the statistics professor? Because there was not significant correlation between their incomes.’ No price for guessing but If you read to the end, I will tell you whose income was lower than whose.

The fact is we work so much to achieve the qualification to teach at a university but again we earn too maiger a salary for the work we do after we qualify. With the exception of some of us who enjoy busking in the intellectual pride associated with knowing more about our favourite disciplines than our companions and students and practitioners, academia can be stupendously thankless profession especially in developing economies. Academia can be a poverty job if you do not quickly learn the survival tricks.

While other academics have started different lines of business, I am convinced that we are at out best when we stay in our areas of expertise. I agree before you prove it to me that some disciplines are much harder to monetise than others. In spite of that I contend that a fish is strongest in water than anywhere else.

Academic consultation is a common and often necessary means for academics to supplement their income. This is  due to a variety of factors, including the desire for higher earnings and of course for gaining the recognition of their specialised expertise by external organisations. Uooops!! here comes the chicken and egg story again. What comes first recognition by industry or consultancy? While every door has its own peculiar key, the fact is one’s teaching, publications, bloggs and social media presence have an impact on our visibility and hence potential for consultancy.

The ability to engage in consulting is both a professional advantage and a source of potential challenges. Maybe let me start with the advantage.

The Advantages of Academic Consulting is that it offers professional and financial benefits including Additional Income, Real-World Impact and Application, Networking and Visibility, Enriched Teaching and Research and Professional Development.

The less obvious advantages of consultancy work is Real-World Impact and Application, Networking and Visibility, Enriched Teaching and Research and Professional Development. It allows academics to apply their research and expertise to practical, real-world problems for industry, government, or non-profits, creating direct social or economic impact.

The Networking and Visibility that comes with consultancy work is phenomenal. Consulting expands an academic's professional network outside the university, which can lead to new research opportunities, collaborations, and enhanced professional reputation.

It must be argued that there is a recursive relationship between consultancy work and academic work. As academics we often ridicule weak academic writing as consultancy writing style. The fact is the two branches of research feed off each other. Against this premises I contend that Teaching and Research are enriched by the exposure to the real world that comes from consultancy work. The challenges and data encountered in consulting projects can inform and improve both teaching materials and future research questions, ensuring academic work remains relevant to current industry needs.

Most importantly consultancy work fosters professional development.  It provides exposure to different work environments, project management skills, and client-facing communication. I contend that that one of the most powerful contributions of consultancy research to an academic’s professional development is the practical focus that comes with industry’s results-orientedness compared with academia’s process-oriented approach that we use for teaching and learning.

Consultancy research yields additional income. This is often the primary motivation, providing a direct route to earn income beyond the fixed academic salary. Academics can make impressive windfalls through deploying their expertise in industry. Your level of expertise, charisma and visibility can enable you to be hired as a consultant who earns more money than your salary.

There is a joke which suggests that an academic cannot feed a family, it says; What is the difference between a Pizza and an academic. The answer is at least a Pizza can feed a family of four.

If we improve our visibility and our expertise, this family of four joke will never be repeated. As a director of the Research Postgraduate and Innovation centre, I distribute several call for papers but the response to them is underwhelming. It is bot because our academics do not need extra income but because they are often not familia with consultancy work.

Academics therefore need to be mentored into understanding the ground rules of conducting consultancy work.  There are a few similarities between developing capacity for consultancy work and conducting academic publication. I will list a few of them here. Firstly, collaboration is key for new scholars. There is need to stand on the shoulders of giants who have experience in conducting consultancy research. Collaboration between authors that often publish together stand a better chance to be hired than one simply built for the bid

Secondly, be subscribed to the right listservs. The opportunities are accessible to those who are in touch. One will bid for the opportunities that they get to know about on time. The process of application may require you to build a team. This can be time consuming and so it is essential to be in touch with the calls as quickly as they are advertised.

Thirdly, keep trying. Submitting bids is similar to job application. You hardly ever find a job at their first attempt to get one. Every attempt develops your capacity to bid for the next one.

Without claiming to have been exhaustive my final point is when we get the projects let us be professional. Let us perform the work on time and let us manage the funds with honesty and integrity. NGOs and granters will avoid grantees that once failed other NGOs. Like sheep they enter where others sheep entered and they avoid where others were bitten. Grants will be won or lost because of legacy issues.

Let me end with a reality check on the challenges and some considerations to be mindful about. I will also address how WUA has softened the punch for you.

Firstly, academic work is demanding and adding to it is an endevour to be taken by committed hard workers. Some universities will limit the amount of hours one can commit outside core business of teaching, and student supervision. At WUA we don’t have policies that restrict the number of days away from work. We allow academic flexibility and responsibility meet one’s teaching and learning targets.

Secondly, there could be the vexed challenge of conflict of interest which affects a university’s reputation. This is at WUA is managed by our ethic approval and research integrity policies. Which ensures that out integrity is not tarnished by unethical work. We also have grant management and intellectual property policies that insulate us from straying into dangerous territories.

In conclusion, I wish to assure colleagues that when we as RIPGC share grant opportunities, we will be helping you to improve your teaching and research capacity as well as your income. All this is done under the protective guard rails of our research policies. By the way if you read this far, the was not significant relationship between the hairdresser and the statistics professor because the professor was not supplementing his income by conducting consultancy research.

Sam Takavarasha Jr is the Director of the Research Postgraduate and innovation Centre