Course info
Course Overview
This course exposes students to the theories and principles of Strategic Communication. It also introduces students to contemporary theories and practices of rhetoric. The course enables students to develop a better understanding of the relationship between rhetoric and writing and how to apply rhetorical principles to the analysis, interpretation and production of a range of texts. They will learn key concepts of the field, analyse and evaluate messages for their strategic communication effectiveness. It also prepares students to write and produce strategic messages at the professional level and enables them to use the principles and techniques of strategic communication in the purposeful creation of strategic communication products that meet the needs of organisations and audiences. It will also consider the ways in which digital technologies, such as social media, have reinvented communication processes.
This course exposes students to the theories and principles of Strategic Communication. It also introduces students to contemporary theories and practices of rhetoric. The course enables students to develop a better understanding of the relationship between rhetoric and writing and how to apply rhetorical principles to the analysis, interpretation and production of a range of texts. They will learn key concepts of the field, analyse and evaluate messages for their strategic communication effectiveness. It also prepares students to write and produce strategic messages at the professional level and enables them to use the principles and techniques of strategic communication in the purposeful creation of strategic communication products that meet the needs of organisations and audiences. It will also consider the ways in which digital technologies, such as social media, have reinvented communication processes.