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  4. Master of Science Degree in Strategic Marketing Management

Master of Science Degree in Strategic Marketing Management

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BM322 Industrial Marketing
KMSM111 Consumer Behaviour
KMSM112 Global Economy
KMSM113 Accounting for Managers
KMSM114 Strategic Quality Management
KMSM122 Integrated Marketing Communications
KMSM123 Business Research Methods
KMSM125 International Marketing Strategy
KMSM211 Social Marketing
KMSM212 Services Marketing & Consultancy
KMSM213 Financial Aspects of Marketing
KMSM214 Digital Marketing
KMSM215 Strategic Brand Management
KMSM221 Dissertation
MSM111 International Consumer Behaviour
MSM112 Marketing Decision Analysis
MSM113 Strategic Brand & Product Management
MSM114 Strategic Quality Management
MSM115 Strategic Quality Management
MSM121 Global Marketing Management
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WUA’s vision is to be the best University in Africa in the promotion of gender equity.  Its mission is to provide quality tuition, research, service to the community, innovation and industrialisation to empower mostly female students for leadership and developmental roles. The myHope eLearning platform is a key driver towards our vision and mission, providing you with inclusive and flexible access to administrative services and, learning and teaching.

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